Author: Ned Steelebr
Source: downloadbr
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Theres a dirty little secret about press releases that the media doesnt want you to know. The fact is, most of them travel directly from the senders computer to the reporters trash box. Or from out of the envelope into the round file.
Thats part of the reason reporters dont like to be asked did you see my press release. They probably did, but they threw it in the trash so they dont remember yours specificially.
But you do still need press releases sometimes. (Like, when you have news.) So when you do, remember this.
You may already know that every press release has a headline – a short title – and a lead, or first paragraph. What you may not know is that virtually nothing else in your release matters!
The job of a release is to attract and pique the reporter to read on. Keep the head and the lead snappy – and short. Make them compelling, intriguing, and grabbing.
(But still true, please. This is no time to emulate a supermarket tabloid. Do not claim, for instance, that famous stars are among your clients, just because the former quarterback of the high school football team uses your services.)
To get the best chance for publicity from your press release, put as much time into carefully crafting these two inches of your masterpiece as you allot to writing the entire rest of the release. I am not kidding!
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steeles MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.br
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Author: Travel Guy
Source: articledashboard.com
If you’ve ever wanted to own your own business, you may well have been attracted by MLM, or multi level marketing. Multi level marketing can offer a great way to earn money through hard work as an independent contractor without the overheads and administration skills necessary to run an entirely independent company. However, MLM has got a bad name due to the large number of fraudulent schemes based on this idea. How can you be sure that the MLM scheme you are considering is safe and legal? How can you choose the best MLM scheme for you?
The first thing you should be aware of about multi level marketing is that a valid MLM opportinity will offer revenue principally through sales. MLM companies act as warehousers and distributors and co-ordinate people like you who operate as franchisers. MLM franchisers concentrate on making sales, at which point they are supported by the main MLM company. You should be very wary of any MLM company which offers rewards based mostly on how many other people you can persuade to join it. You should also be suspicious of any MLM company which asks you for money upfront, even if the MLM company claims that this money is to pay for MLM training, certification or start-up equipment. Some such companies are not true MLM companies but, rather, pyramid schemes, which may well leave you penniless. Participating in fake MLM schemes like these could also get you in trouble with the law. When you work for a valid multi level marketing company, the rewards you enjoy will be a direct result of sales which you have made to customers.
Who stands to gain from multi level marketing? Although the number of fraudsters may make it seem intimidating, choosing a good MLM scheme can put you in a very good economic position. MLM schemes can provide a great way to start up in business for the first time, as overheads are low and it is not usually necessary to have a lot of business skills. You may be able to acquire skills while working as part of multi level marketing initiative which you can then transfer to other business interests. However, an MLM company will not do the work for you. You will only earn money in proportion to the effort you put in. Many MLM companies offer bonuses to particularly hard working employees. MLM schemes are great for highly motivated, committed individuals who want to make the best of their sales skills. With MLM, you do not need to worry about the logistics of managing products or services; you can just get out there and do what you are good at. Every business initiative carries some risks, and most can be avoided by using common sense and taking time to think over each individual contract. So do not be afraid to give MLM a try. It could be the right solution for you.
Sources:-
http://en.wikipedia.org/wiki/Multi-level_marketing