Author: Robin L. Green
Source: ezinearticles.com
In the past, before the craze of e-learning tools like learning management systems, people who wanted to create instructional material either to sell or for use within an organization created paper-based material like textbooks, and enriched the program with audio and video material. Of course, textbook publishing, is still a big business. And the idea of making a living by creating knowledge to be used in an academic or professional setting is still exciting for many people.
If you’re one of those people, remember that in this information era, writing and selling instructional material in the traditional fashion may not be as easy as you imagine.
Textbook prices have reached new highs, indicating a competitive market in publishing and distributing paper-based material. According to a report by the Government Accountability Office, textbook prices have outpaced inflation 2-to-1 in the past twenty years.
We can see this effect in universities and other higher education systems, where students must reach into their own or their parents’ wallet to pay for learning material. For students working their way through college and paying out of their own pockets, being taken back hundreds of dollars for one semester’s worth of books is especially difficult.
Combine a competitive industry, publishing companies taking advantage of writers, and increasingly expensive publishing with the hardships of getting published in the first place, and it’s not a pretty picture for textbook writers. —the life of a textbook writer is not smooth sailing.
Creating instructional material using online tools is the answer for many subject matter experts. Learning management systems (LMSs) and courseware platforms are instructional formats increasing in importance, while the 2-D, wasteful, paper-based instructional medium of textbooks is on the decline.
LMSs give course material creators a great deal of power and room for creativity, using multimedia tools like video and audio, simulations, animations, screen and audio recordings, and the integration of Web 2.0 tools for student interaction and communication with each other and the instructor.
But make no mistake–although it’s possible to find user-friendly and simply LMS tools, preparing the actual learning content for uploading to an elearning platform doesn’t happen instantaneously. Even the most knowledgeable subject matter experts require time and a great attention to detail to create learning content for an online course. Just like preparing a semester’s worth of lesson plans, the information won’t travel directly from an expert’s head and onto one’s computer.
But that’s part of the fun. In fact, oftentimes when you’re collecting and organization material, you’ll discover holes in your understanding of a topic. Taking the time to fill these holes will not only enrich your online course, but your own expertise. Furthermore, these filled holes could be platforms for further research.
Some LMSs allow courseware system developers to create and migrate training modules free of charge. In this kind of system, developers retain ownership and copyright of all their IP and learning content, and the LMS provider gains a small percentage every time courseware is purchased.
Once you’ve migrated your online courseware, it isn’t set in stone. You have complete control over your course, and the power to modify or delete some or all of it. You can also choose to syndicate it, meaning that other relevant web publishers can publish and sell your online courseware on their websites. An elearning platform that helps you syndicate your courseware should provide you with complete control over which sites you want to publish your elearning content. You’ll decide how much revenue you’d like to share with them each time you make a sale.
Syndicating online courseware is a smart choice for a few reasons. First, doing so gets your product out there on the market and expands your audience. Equally importantly, it can greatly expand your revenue. Online courseware creation means a learning experience not only for your future learning management system students, but for yourself. Creating great elearning material is a financially, professionally, and personally rewarding enterprise.
Create engaging elearing content using Coggno’s learning management systems and elearning solutions. Ask us how you can avail of a free account, visit http://www.coggno.com/lms